Nov 17
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Posted by tombennet When it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions. The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing , not because it has any overt negative impact on your site’s performance, but rather because it’s somehow immune to further analysis.
See the article here:
The Complete Guide to Direct Traffic in Google Analytics